Barcelona, 10 July 2025. Today’s industrial innovation cannot be understood without a 360º vision that combines technology and people. In this context, Advanced Manufacturing Barcelona and Worksafe will feature two high-impact keynotes that will focus on the main challenges in the workplace and industrial environment: cybersecurity and mental health. Both of these leading industrial events in Catalonia are organised by Easyfairs and will be held jointly on 1 and 2 October at Fira de Barcelona – Gran Via venue.

The opening day of Tech Congress 4.0, a leading forum within Advanced Manufacturing Barcelona, will feature a presentation by Deepak Daswani, one of Spain’s most renowned ethical hackers, with a solid national and international track record. His presentation, entitled ‘Industrial cybersecurity: protecting the plant in the era of IT/OT convergence’, will take place on 1 October from 11:30 to 12:15 and will analyse the digital threats facing connected factories, as well as the keys to shielding their systems from increasingly sophisticated cyberattacks. Daswani has been Security Evangelist at the National Cybersecurity Institute (INCIBE), CyberSOC Academy Expert at Deloitte and Chief Security Ambassador at Telefónica Tech.

On 2 October, from 10:30 to 11:15, the WS Congress at the Worksafe fair will welcome Victor Küppers, an international speaker and one of Spain’s leading figures in motivational outreach and positive psychology. In his talk, entitled ‘Living and working with joy,’ he will address the impact of stress, constant pressure and burnout in the workplace, and share tools for facing everyday challenges with attitude, enthusiasm and resilience.

‘With the participation of Deepak Daswani and Victor Küppers, we offer two complementary and necessary perspectives: the protection of the industrial environment from a technological standpoint and mental health care in organisations. Both reflect the comprehensive approach we are proposing this year, focused on both innovation and well-being,’ says Oscar Barranco, managing director of Easyfairs Iberia.

A key meeting point for advanced industry

Advanced Manufacturing Barcelona 2025 returns with an enhanced offering that includes an exhibition area with more than 200 leading companies in industrial solutions, a high-level training agenda and multiple networking spaces. Among the new features of this edition are four new thematic areas that reflect the main trends in the sector:

Metal Working, focusing on machining, cutting, welding and machine tools:

Metal Working, focusing on machining, cutting, welding and machine tools.
Automation & Digitalisation, with solutions for the connected and automated industry.
Additive Manufacturing, dedicated to 3D printing and additive manufacturing.
Surface Treatment, with innovations in surface treatments and finishes.
The event will also host other notable activities such as the Surface by AIAS: Smart Automotive Conference (1 October), a networking session organised by the non-profit Association of European Self-Employed Professionals (APAE, 2 October), the Innovation Tours and the Live Demo Machinery space, with live demonstrations of technologies applied to the industrial environment. In addition, the nominees for the IV Advanced Manufacturing Awards, which recognise excellence in innovation, efficiency and sustainability in the industry, will be announced.

With more than 70% of the exhibition space reserved and more than 200 exhibiting companies confirmed—such as Yaskawa, VLB Group, Bahco, Bollhoff, Emka, Fat, Lusavouga, Messer Ibérica de Gases and Oxiplant—the fair will offer a comprehensive overview of the present and future of the manufacturing industry.

At the same time, the Worksafe fair, focused on occupational safety, fire protection and well-being in the workplace, will bring together more than 100 exhibitors and host the WS Congress, with technical presentations, demonstrations and specific activities for professionals in prevention, occupational health and human resources.

ccess is free for industry professionals.

Registration is now open on the website.

 

About Easyfairs

Easyfairs organises events that serve as meeting points for communities wishing to visit the future.

We currently organise 110 face-to-face events in 12 countries (Algeria, Belgium, Finland, France, Germany, Italy, the Netherlands, Portugal, Spain, Sweden, Switzerland and the United Kingdom) and manage eight exhibition centres in Belgium, the Netherlands and Sweden (Antwerp, Ghent, Mechelen-Brussels North, Namur, Gorinchem, Hardenberg, Malmö and Stockholm).

We are passionate about making life easier for our customers and increasing their return on investment and time through our all-inclusive packages, advanced technology and customer-centric strategy. Our digital offering also provides these communities with excellent opportunities to network effectively and do business throughout the year.

The Easyfairs Group employs 820 highly committed talents, implements the best marketing and technology tools and develops brands with strong appeal for our stakeholders.

For the sixth consecutive year, in 2024, Deloitte once again awarded Easyfairs the status of ‘Best Managed Company’.

We are proud to be ranked among the top 20 trade fair organisers in the world, according to the annual ranking by STAX Consulting.

Visit the future with Easyfairs and find out more at www.easyfairsgroup.com.

For further information, please contact:
evercom, Easyfairs’ communications agency

Javier Martínez

javier.martinez@evercom.es

Selena Badenas

selena.badenas@evercom.es